Comparison · 2026

Apollo vs Snov.io (2026)

Apollo vs Snov.io pits two all-in-one sales platforms against each other, and they confirm nearly the same feature set. Both confirm a lead database, AI writing, ongoing warm-up in the price, inbox placement tests, inboxes for sale inside the tool and an official MCP server. The one scored feature that splits them is a unified inbox: Snov.io confirms it, Apollo.io doesn't state it. Entry price differs too, with Snov.io starting at $39 a month and Apollo.io at $59.

Every fact is from the vendor's own site, same rules for everyone · Method · Disclosure

Apollo.io16th · from $59/mo

Snov.iotied for 10th · from $39/mo

The verdict

Snov.io comes out ahead with 81 points, tied for 10th of 35, against Apollo.io's 73 and 16th place. Deliverability is level at 28/40, and both take full marks on API and AI agents and on buying terms. The whole gap sits in Workflow, 23/30 against 15/30, and the unified inbox is the only feature Snov.io confirms that Apollo.io doesn't. Snov.io is also cheaper to start, $39 a month against $59, and lists inboxes at $5 each. Neither vendor states dedicated IPs, pre-warmed inboxes or replacement of burned inboxes, so ask about those before you scale either one.

Choose Apollo if

you handle replies in a separate tool, so a unified inbox isn't on your list
you want lead data, AI writing and warm-up in one platform and $59 a month fits your budget
you plan to run prospecting from AI agents through a public API and an official MCP server

Choose Snov.io if

you want replies from all your inboxes in one unified inbox
you want the lower entry plan: $39 a month against $59
you'd like a listed per-inbox price, $5, before you buy inboxes inside the tool

Score by group

	Apollo	Snov.io
Deliverability	28/40	28/40
Workflow	15/30	23/30
API and AI agents	15/15	15/15
Buying terms	15/15	15/15
Total	73/100	81/100

Pricing

	Apollo	Snov.io
Cheapest plan	$59/mo	$39/mo
Inbox, smallest package	—	$5
Inbox, at volume	—	no volume discount
Free plan, trial or refund	Yes ↗	Yes ↗
Monthly billing	Yes ↗	Yes ↗

Monthly billing, from each vendor's pricing page: Apollo.io pricing ↗ · Snov.io pricing ↗

Feature by feature

Each condition as the vendor states it on its own site; ↗ opens the source.

	Apollo	Snov.io
Ongoing warm-up included in the price	Yes ↗	Yes ↗
Pre-warmed inboxes	Not stated	Not stated
Automatic SPF, DKIM and DMARC setup	Yes ↗	Yes ↗
Inbox placement or spam tests	Yes ↗	Yes ↗
Replacement of burned inboxes or domains	Not stated	Not stated
Dedicated IP option	Not stated	Not stated
Unified inbox for replies	Not stated	Yes ↗
Multi-client workspaces or white-label	Not stated	Not stated
AI writing or AI reply handling	Yes ↗	Yes ↗
Built-in lead database	Yes ↗	Yes ↗
Public API	Yes ↗	Yes ↗
Official MCP server	Yes ↗	Yes ↗
Prices published on the site	Yes ↗	Yes ↗
Sells inboxes inside the product	Yes ↗	Yes

Questions and answers

Is Apollo cheaper than Snov.io?

Snov.io is cheaper to start: $39 a month vs $59 for Apollo.

Which scores higher, Apollo or Snov.io?

Snov.io scores higher: 81/100 vs 73/100. The biggest gap is in workflow: 15 vs 23 points.

Do Apollo and Snov.io include warm-up?

Apollo includes ongoing warm-up; Snov.io includes ongoing warm-up.

Can agencies run client accounts in Apollo.io or Snov.io?

Neither states agency features such as client workspaces or white-label on its site, so we couldn't confirm either one for agency work. If you manage outreach for several clients, check this with both vendors directly before you commit.

Reviews: Apollo.io · Snov.io · Apollo alternatives · Snov.io alternatives